Search Engine Optimization Tip #1: Provide Excellent Content
Providing excellent content is the best strategy for search engine optimization. When the pages have useful, relevant and well-written content, there is greater possibility that a search engine would rank the pages higher on the search list. When the content is good, other sites would also be more inclined to carry links to that site. This in turn increases your rank in search engines.
It is also best to make regular content updates. Visitors are more likely to come back when they could expect a new set of contents. They may then tell other people about your contents so that this leads to more site visitors. More visitors could translate to more links that lead to your site which in the end generates even more site traffic.
Search Engine Optimization Tip #2: Research on Relevant Keywords
Do not use and target a keyword if it merely just sounds appealing to you. Instead look into what visitors in the end want to achieve through your site. Try to research then what keywords people use to attain these objectives. You may use web analytics to determine which of the keywords achieve much of the goal conversion.
Do not use a one or two-word keyphrase that could be competing with thousands of other sites. Tap a keyword suggestion tool to help you find the relevant keywords that do not have much competition.
Search Engine Optimization Tip #3: Wisely Use The Keywords
After getting a relevant list of keywords, spread them strategically across the pages of your site. Ensure that you utilize the keywords in the following parts of the content: title, h1 & h2 headings, links, URL, alt text, and italicized & bold text.
Ensure also that the keyword density is sufficient. They should appear regularly in the text and placed strategically in the content. Utilize more text instead of images in your content. If images are needed, ensure that the alt text is rich with that relevant keywords.
Search Engine Optimization Tip #4: Encourage Different Sites To Link To You Content
Many search engines give a more favorable ranking to websites which are linked to other more established sites. Do not just target to get linked by just about any site. Focus more on quality rather than quantity. The site that should have your page on their links should be those sites which are credible and respected. Target some of these excellent quality article directories and websites to strategically place your link on. Many article directories allow you to submit your content for free. Others though would charge you to be listed. The price you pay may be reasonable though in order to get your site noticed amidst competition.
Search Engine Optimization Tip #5: Your Site Structure Should be Conducive For SEO
Ensure that your site contains many links to other pertinent pages in your website. Your homepage should have all the other important sections of the website easily accessible. This type of structure makes it easy for both the search engines and your target market to locate your content. A sitemap would also be ideal if you want your content to be easily found.